I’d wager that the majority of people buying digital-only subscriptions to the NYT are doing so only after bypassing the paywall at least once or twice. If you hit the paywall on a regular basis and barge past it, eventually you start feeling a bit guilty and pay up. By contrast, if you hit the FT or WSJ paywall and can’t get past it, you simply go away and feel disappointed in your experience.
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Stijn Debrouwere writes about statistics, computer code and the future of journalism. Used to work at the Guardian, Fusion and the Tow Center for Digital Journalism, now a data scientist for hire. Stijn is @stdbrouw on Twitter.