I’d wager that the majority of people buying digital-only subscriptions to the NYT are doing so only after bypassing the paywall at least once or twice. If you hit the paywall on a regular basis and barge past it, eventually you start feeling a bit guilty and pay up. By contrast, if you hit the FT or WSJ paywall and can’t get past it, you simply go away and feel disappointed in your experience.
share on twitter
How the NYT paywall is working debrouwere.org/60 by @stdbrouw
Stijn Debrouwere writes about statistics, computer code and the future of journalism. Used to work at the Guardian, Fusion and the Tow Center for Digital Journalism, now a data scientist for hire. Stijn is @stdbrouw on Twitter.